![]() ![]() “ A city like Munich, which is world-famous for its museums and collections, also needs very current, contemporary art. As a contemporary automotive brand committed to sustainability, we want to contribute to sustainable quality of life in the city.” Mercedes-Benz is on the way to CO 2-neutral mobility. It symbolises change in the interplay with nature similar to the transformation process in the automotive industry. “ The art installation embodies the current zeitgeist and offers a space to meet and interact. “ We want our participation in the IAA to make a cultural and sustainable contribution to the city of Munich that benefits its residents as well as visitors and guests attending the IAA and, at the same time, create a strong forward-looking image of Mercedes-Benz and sustainable mobility,” said Katrin Adt, Vice President Mercedes-Benz Cars & Vans Own Retail Europe. It will be on display until the beginning of October. ![]() Mercedes-Benz, artist Janet Echelman, Munich’s Department of Culture and the Munich Museum of Urban and Contemporary Art (MUCA) jointly opened the art installation today. The multi-coloured sculpture kicks off Mercedes-Benz’s appearance at the IAA MOBILITY, which is being held in Munich for the first time.įor the duration of the trade fair from September 7th to 12th, 2021, it will float in the sky above the luxury automobile brand’s exhibition and experience area at Odeonsplatz, which will be entirely dedicated to sustainable solutions for the future of mobility. This sustainable message corresponds with the core idea of the new IAA concept and the entrepreneurial attitude of Mercedes-Benz. artist Janet Echelman is constantly changing due to natural forces, thus symbolising the dynamics of our ecosystem. ![]() The monumental 24-by-21-metre artwork “Earthtime 1.26 Munich” by U.S. On the occasion of the IAA MOBILITY 2021, Mercedes-Benz is transforming Munich’s Odeonsplatz into a living art venue with a floating sculpture created from recyclable fibres. This is the reason it was named after the 2010 Chile earthquake, which caused a 1.26-microsecond shortening of Earth's days.Opening of the art installation “Earthtime 1.26 Munich” by Janet Echelman Its 3d effect was influenced and considered to replicate the effect of the ocean’s surface after an earthquake. This movement causes it to change its shape and color, putting a show for the onlookers. So light that wind, rain, and light are able to move and transform the net, which is constantly moving. The cool-looking structure is actually very light. Mercedes-Benz shape-changing floating art on the Munich night sky But that doesn't mean that the structure is heavy. Its made of recyclable fibers, which are woven like a fishing net and are considered to be up to 15 times stronger than steel by weight. ![]() "Earthtime 1.26 Munich" is considered big enough to cover the cities' monumental plaza, measuring around 24 meters (79 ft ) long, 21 meters (66 ft) wide, and 16 (52 ft) meters high. artist Janet Echelman and the cool-looking structure was called "Earthtime 1.26 Munich", it explores the interconnected networks of our world and it is constantly changing, getting shaped by natural forces. Mercedes-Benz has transformed Munich's Odeonsplatz (central Munich) into a live art site ahead of the bi-annual 2021 Munish Auto Show ( IAA Munish ) which will take place from September 7 to 12 September with a floating sculpture made of recyclable fibers. ![]()
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